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We've written 6 articles about whitepaper
How Legal Risk Creeps into the Creative Process
Corporate lawyers often get flak from others in the organization because of the time they take to review and approve public- or client-facing documents, like contracts or ad images. Read More
The New Mandate for Content Marketing
The advent of content marketing has marked a paradigm shift for how brands do business. Read More
Report: How the Brand-Agency Relationship Has Changed
In the era of broadcast campaign-based marketing, a brand would typically rely on a single agency for its important marketing activities—generating ideas, negotiating media buys, and producing content like TV commercials and billboards. Read More
What Does It Take for CMOs to Become CEOs?
Overall, things are looking good for chief marketing officers. Among the trends they’re enjoying: longer tenures than ever. Read More
What Does Social Media Mean for Marketers Today?
In 2007, “social media marketing” pretty much meant having a Facebook page. We’ve come a long way since then. Read More
Introducing the Percolate Marketing Library
At Percolate, we strive day in and day out to be a technology company that stands for the right things. Read More