We've written 60 articles about trends & analysis

Why Marketers Need to Care About DAMs

Digital asset management (DAM) systems are a central part of the technology infrastructure of an organization. Read More

Selbst Marketing braucht Normen

Marketing als Disziplin existiert schon seit vielen Jahren. Dennoch hat sich im Wesentlichen in diesem Feld nichts Groß verändert: Immer noch werden analoge Prozesse angewendet, die immer wieder zu denselben Problemen führen. Read More

How Ad Blocking Redefines the Standards for Creativity

Choice is a powerful thing, and as technology advances we keep getting more of it. Read More

The Secret to Brand Growth? Mental and Physical Availability

Welcome to the final blog post in our five-part series. We set out as marketing mythbusters, taking a scientific approach to marketing in doing so. Read More

Advertising for the Long Term

We’re in the home stretch of our five-part series, exploring a variety of common marketing myths. Read More

Why Mass Marketing Wins Over Targeted Efforts

We’ve described marketing as a creative discipline with standards that need to be systemized. Read More

Small vs. Large Brands: How to Become a Market Leader

At Percolate, our vision is to create technology that builds the world’s best brands. Read More

11 Charts that Predict the Future of Marketing

Marketers will be challenged to push the envelope in 2015. Brands are rethinking their agency relationships in favor of more cost-efficient advertising tools and technology. Read More

What Does Social Media Mean for Marketers Today?

In 2007, “social media marketing” pretty much meant having a Facebook page. We’ve come a long way since then. Read More

Should You Still Have a Social Media Team?

In my last job, I worked in a ‘social media hub’ at head office. Read More

Marketing as Architect of the New Buyer Journey

I joined Percolate to help brands use customer insights and technology to create new, personalized experiences for their audiences. Read More

The Seven Most Important Psychology Studies for Marketers

We like to think of ourselves as highly rational beings, capable of sound judgement even under duress. Read More