We've written 69 articles about technology

What Most Brands Are Missing About the Future of Marketing

At the end of September we held our annual Transition Conference in New York City. Read More

5 Change Management Tips from a CMO

“Marketing is the growth engine for the company,” says Tamara Bohlig CMO of AssetMark, a global investment management firm. Read More

The State of Customer Success – Learnings from Pulse 2017

This year I attended Pulse 2017 in San Francisco – a three day event run by Gainsight. Read More

How Land O’Lakes is Investing in the Marketing Tech Stack of the Future

Few brands can claim to be as iconic and beloved as Land O’Lakes – and even fewer can claim to have held this position nearly 100 years. Read More

Before You Buy More Ad Tech, Read This

Over the last two decades, the marketing and advertising technology industries have been promising marketers a whole new world of ROI. Read More

3 Takeaways From Our First API Meetup

Constant questioning is one of the ten values that form the pillar of Percolate’s corporate culture. Read More

The Marketer’s Common Sense Guide to Technology Acronyms

In March of 2013, I found myself at Adobe Summit for the fourth time in five years. Read More

Virtual Reality: What Does Success Look Like?

Tech and media trend followers have been anticipating virtual reality consumer products for some time now. Read More

Why Project Management Needs a Marketing Vocabulary

“We shape our tools and thereafter they shape us.” – John M. Culkin I love that quote. Read More

Why Great Marketing Starts with Your IT Department

Like that slightly awkward first date you had last week, marketing and IT don’t always have much to talk about. Read More

Better Content, Campaigns, and Customer Relationships in 2016

We’re all concerned about finding efficiencies everywhere we can. Budgets aren’t getting much bigger, yet the amount of creative, the number of channels you’re communicating on, and the revenue your team is responsible for are all booming. Read More

Preparing for the Age of Marketing Technology

The world is in transition and we’re seeing wide-sweeping changes that promise to make the next few years a challenge for Marketing to overcome. Read More