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We've written 2 articles about tactics
Three Brand Management Strategies That Should Have Failed
There’s a science to effective brand marketing. Ever since 1931, when Procter & Gamble started the discipline of brand management, the field has tried to pin down fundamentals like what it means to have a brand, and experts have emerged to conduct considerable research on the subject. Read More
Four Essential Tactics for Digital Video Advertising
Today, half of people watching TV are also on laptops, tablets, or smartphones at the same time. Read More