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We've written 5 articles about system of record
Is Marketing Resource Management (MRM) Still Relevant?
In marketing and advertising, the core problems we face are fundamentally about people and complexity: how do we communicate with a person in a way that inspires and moves them to action? Read More
Solving the Impossible: Systematizing Brand Management – Part 2
Looking at Brand Management as a system isn’t a simple idea, so we’ve broken it up. Read More
A Summit of Clients
A few weeks ago we did an internal offsite to talk about our plans for 2015. Read More
Unilever and Percolate: Accelerating a Global Marketing Organization
At Percolate, we believe what distinguishes a great marketer is not the ability to build individual successes, but to succeed regularly and predictably. Read More
Introducing System of Record: An Animated Short
The enterprise is in transition: to mobile, to global, and to software. Soon, nearly 100% of the planet will be connected on the same network. Read More