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We've written 5 articles about storytelling
Six Ways to Transform Your Brand With Storytelling
The act (and art) of storytelling is as old as time. Marketing is, in many ways, the modern discipline of storytelling — where the storyteller of thousands of years ago had just a fire and a captive audience, and word of mouth to depend on for distribution, today’s storyteller has a multitude of resources at their fingertips. Read More
How 5 Marketing Strategists Stay Focused as Their Jobs Transform
The marketing community is experiencing a big shift. Now more than ever before, we rely on data to guide our spend allocation, messaging, and creative strategies. Read More
10 Questions to Ask When Approaching Data Journalism
Brands, journalists, and governments are all interacting with more data than ever before. Read More
How Beats is Helping Apple Get Its Swagger Back
What does it take to win the most important game in the world? Read More
The Art and Science of Better Brand Storytelling
“People don’t always remember what you say or even what you do, but they always remember how you made them feel.” – Maya Angelou In late 2008, a few weeks after Lehman Brothers filed the largest bankruptcy in US history, I quit my finance job, packed up a rental car — knotting a shoelace to keep the trunk closed — and drove to Boston to join a nine person startup. Read More