We've written 20 articles about software

The System Content Marketing Needs

Content is the atomic unit of brand communications – it’s how you connect with customers, build purchase consideration, and tell the narrative that drives revenue growth. Read More

Here’s What Your Digital Transformation Strategy is Missing

If you work at a global organization, you’re probably tired of hearing the phrase “digital transformation.” We all want to go digital – but for many companies, there’s a missing link between choosing the right technology and capturing the long-term benefits of digitization. Read More

How We Make Product Films In-House

Films are a great way to communicate. They have more personality than static images, high energy if you do them right, and the ability to make your audience feel something. Read More

Why Project Management Needs a Marketing Vocabulary

“We shape our tools and thereafter they shape us.” – John M. Culkin I love that quote. Read More

Why Great Marketing Starts with Your IT Department

Like that slightly awkward first date you had last week, marketing and IT don’t always have much to talk about. Read More

Preparing for the Age of Marketing Technology

The world is in transition and we’re seeing wide-sweeping changes that promise to make the next few years a challenge for Marketing to overcome. Read More

Can Marketing Calendar Software Actually Replace Excel?

Great brands are born through vision, thoughtful planning, and inspired, consistent execution. If retail or sales is your corporate lifeblood today, marketing is the circulatory system delivering you tomorrow’s better future. Read More

APIs and the Promise of ‘Everyware’

“Software is eating the world” — Marc Andreessen, Venture Capitalist This summer will mark the five-year anniversary of Andreessen’s observation. Read More

12 Memorable Moments from Transition 2015

Yesterday, we took a deep dive into what it means to be a world in transition. Read More

Meet the Speakers of Transition 2015

On Thursday, thinkers from a range of disciplines—including marketing, education, logistics, journalism, economics, physics, design, and Star Trek—will gather to examine how our world is changing. Read More

The Transition to a World Run on Software

“Software is eating the world,” a modest venture capitalist once said. What that means is that software applications—more than new types of machinery or computers—are upending every industry, streamlining or otherwise transforming them. Read More

How Has Technology Changed Your World for the Better?

Enter our #Transition2015 Giveaway for your chance to win tickets to Transition and an Apple Watch. Read More