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We've written 44 articles about social media
Why Customer Experience Goes Way Beyond Social
Marketers have long defined brands in terms of experiences. Here at Percolate we like to think of brand as the sum of all the interactions a person has with your company, its content, its products, and its people. Read More
How Shinola Uses Community to Take Their Brand Global
In five short years, Shinola has emerged as the modern luxury brand to beat. Read More
Marketers on the Frontlines: How Wharton is Building a Global Education Brand
In this blog series, we profile the recipients of the first-ever Percolate Customer Awards, given at Transition 2016 to individuals who are innovators in their field. Read More
How to Create a Simple Social Media Measurement Plan
Measuring social media performance is difficult for a lot of marketers. In fact, almost 48% of senior marketers say they haven’t been able to show the impact of social to the business, according to the latest CMO Survey by the Fuqua School of Business at Duke University. Read More
11 Charts That Explain the Future of Marketing
A couple years ago — and many beautiful slide decks later — we came to the realization that marketers liked charts. Read More
Seven Signs It’s Time for Social Media to Sit at the Adults’ Table
The most powerful stories often have the least words. The World Wildlife Fund executed a compelling campaign to bring endangered species into the public spotlight — by leveraging a social media app that’s got us all in a love-hate relationship with the selfie. Read More
Is Peach a Viable Social Network or Passing Fad?
Over the weekend, Twitter saw a lot of peach emojis making the rounds. Read More
The New Mandate for Content Marketing
The advent of content marketing has marked a paradigm shift for how brands do business. Read More
How Has Technology Changed Your World for the Better?
Enter our #Transition2015 Giveaway for your chance to win tickets to Transition and an Apple Watch. Read More
The Roundup: Twitter Ads, Amazon, and Social Messaging
Last week, we saw a lot of talk about ad blocking software and what it means for digital advertising. Read More
Twitter’s Product Shift from Customer Service to Helping Brands Grow
In a subtle but important product release, Twitter has removed the 140 character text limit from Direct Messages (DMs). Read More
How to Scale Marketing Productivity on a Two-Person Team
If your department has a small social media team, it likely needs to save as much time as it possibly can. Read More