We've written 80 articles about social media & customer care

What Does Social Media Mean for Marketers Today?

In 2007, “social media marketing” pretty much meant having a Facebook page. We’ve come a long way since then. Read More

Should You Still Have a Social Media Team?

In my last job, I worked in a ‘social media hub’ at head office. Read More

What Does an Emotional Connection with Your Customers Look Like?

The web today allows brands to make more personal and emotional connections with their customer base. Read More

4 Must-Haves to Transform Complaints on Social into Marketing Opportunities

If brands had a choice in the matter, they’d opt to never annoy their customers. Read More

Customer Service on Social Media: Going Above Response Management

It can be tough to respond to customer complaints. That’s as true for the 16-year-old movie theater employee who has to explain that the popcorn machine is broken (I’ve been there) as it is for the social media manager who’s fielding reports from customers thousands of miles away. Read More

The Year Social Media Moves Beyond Social

[This essay originally appeared in Forbes.] Social is entering a new era in the history of its communications potential. Read More

5 New Challenges for Tomorrow’s Global Marketing Leaders

[This essay originally appeared on Forbes.] In a global world, brands need to speak a lot of different customers’ languages. Read More

How to Supercharge Your Twitter Ads with Rich Media

Of Twitter’s 284 million monthly active users, 80% are on mobile. That’s 227 million users scrolling through tweets on their mobile device each day, probably flipping right past your witty update. Read More

Five Methods for Testing Instagram Content Performance

They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets. Read More

Social Accounting: Benchmarking the Top 1,000 Financial Services Brands on Facebook

At Percolate, we think a lot about how data is transforming marketing. From driving insights into consumer behavior to benchmarking campaigns, marketers are under increasing pressure to educate themselves on how to make use of the enormous amounts of data available to them. Read More

Snackable Data: Benchmarking 1,000 Restaurant Brands on Facebook

At Percolate, we take food pretty seriously. From employee lunches to a pantry brimming with fresh fruit and snacks, we’re constantly fueling up so we can bring you more innovative marketing software. Read More

How a $79 Billion Brand Leverages Technology in its Marketing

Great software is nothing without creative and engaged users. One of the most fulfilling things we get to do as a product company is see how our clients get creative in leveraging our technology to execute amazing marketing campaigns. Read More