We've written 10 articles about research

Here’s Why Marketers Have a Planning Problem

“People don’t read advertisements. People read what interests them. Sometimes, it’s an ad.” — Howard Luck Gossage Advertising innovator Howard Luck Gossage must have had an eye to the future when he made this observation in 1986. Read More

Calculating the Cost of Marketing

Let’s say I have $1,000 to advertise my new lemonade stand. I know I want some great photos branded with my logo along with some persuasive copy. Read More

In Conversation with the Speakers of DesignTalk: Research or Bust

DesignTalk is back in New York City this Wednesday at The Bowery Electric. Read More

10 Questions to Ask When Approaching Data Journalism

Brands, journalists, and governments are all interacting with more data than ever before. Read More

Introducing the 2015 State of Marketing Workflows and Measurement Study

The global rise of smartphones, the explosion in new marketing channels, and the Internet of Things – these dynamic shifts will increase the challenges marketers face around campaign measurement and collaboration by an order of magnitude. Read More

These Findings from MIT Can Make Your Marketing Team More Effective

The challenges that modern marketing teams face are coming in faster and hitting harder than ever before: Multi-channel attribution. Read More

How the Human Brain Experiences Your Brand

The best brands are built to last a lifetime. GE’s existed for over 118 years, IBM recently celebrated it’s 103rd birthday and even innovative Apple is steadily approaching 40. Read More

Introducing the 2014 Marketing Executive Insights Study

The global rise of smartphones, the explosion in digital media channels, and the critical nature of technology infrastructure means that marketing has changed more in the last five years than in the last quarter century. Read More

Three Things High Performing Marketers Do Differently

Who’s the best marketer you know? Maybe it’s your boss, or the CMO at your last company, or maybe it’s the lead organizer of the Meetup group you belong to. Read More

What’s Driving Consumers

Interesting chart from Nielsen outlining responses to the question, “What is the Primary Reason for Following/’Liking’ a Brand, Company, or Celebrity on Social Networking Sites?” At first the answer seems clear: Coupons. Read More