We've written 18 articles about performance measurement

The Structure and Measurement of Innovation

How do the best companies grow? They innovate, then build market share and memory structures to reinforce it. Read More

Five Methods for Testing Instagram Content Performance

They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets. Read More

Build the Chart, Tell the Story: Percolate’s New Analytics Toolkit

Analytics tell a story. They reveal insights about a campaign’s performance and help brands understand the arc of their marketing efforts and where they can improve going forward. Read More

Pinterest and Percolate: Helping Brands Understand Pinner Intent

Even when we know what a piece of technology is and what it does, it’s not always clear why it matters. Read More

Engagement is Not a Business Objective

At Percolate, we’ve developed a set of ideas we call the building blocks of marketing. Read More

What Declining Reach Means for the Future of Content

Since Facebook adjusted their News Feed algorithm in early December, there’s been a considerable amount of coverage about the decline in organic reach for brands. Read More