We've written 22 articles about mobile

How Unilever Creates Content for Gen Z Consumers

“I’m not going to talk about digital transformation. I’m going to talk about the end of digital transformation,” declares Theresa McDonnell, Director of Digital Content and UStudio at Unilever, at our conference Transition earlier this year. Read More

Introducing the All-New Percolate Mobile App

We are excited to announce that the entirely redesigned Percolate Mobile app is now available for download in the App Store and on Google Play. Read More

Seven Signs It’s Time for Social Media to Sit at the Adults’ Table

The most powerful stories often have the least words. The World Wildlife Fund executed a compelling campaign to bring endangered species into the public spotlight — by leveraging a social media app that’s got us all in a love-hate relationship with the selfie. Read More

How to Communicate With the World’s New Mobile Customer

A version of this article originally appeared in the Harvard Business Review. When globalization gathered momentum among multinational businesses in the 1980s and 1990s, the mantra “think global, act local” was embraced by marketing executives looking for a system to align brand strategy with local market implementation. Read More

How Ad Blocking Redefines the Standards for Creativity

Choice is a powerful thing, and as technology advances we keep getting more of it. Read More

A Brief History of How We Communicate on the Internet

The Internet has profoundly changed how we communicate. But what often goes overlooked is how profoundly communication has changed the Internet, and so directed the flow of venture capital that has funded its biggest milestones. Read More

The New Mandate for Content Marketing

The advent of content marketing has marked a paradigm shift for how brands do business. Read More

The Year Social Media Moves Beyond Social

[This essay originally appeared in Forbes.] Social is entering a new era in the history of its communications potential. Read More

My 7 Trends to Watch in 2014: How Did I Do?

It’s always fun to pick your head up, look around, and take a stance on what the future holds. Read More

What Everett Rogers and Malcolm Gladwell Can Teach You About Marketing

We live in amazing times. In 15 years the Internet has reached a level of penetration in U.S. Read More

Defining the Modern CMO

What are the characteristics that define the modern CMO? At Percolate, we think a lot about how new technology and the growing access to the Internet is changing the role of the marketer. Read More

The New Reality for CMOs: Marketing is a Massive but Fragmented Landscape

This article first appeared on iMedia Connection. At this year’s Google I/O, SVP Sundar Pichai got on stage to announce that Android had over one billion monthly active users and that they’re shipping 315 million new smartphones each quarter. Read More