Because the best marketers deserve great content.
We've written 3 articles about marketing spend
How to Implement a Zero-Based Marketing Budget Without Going Insane
When we last dived into budgets, we listed two common rules of thumb for determining your total marketing department budget: shooting for about 10% of your firm’s revenue, and adjusting last year’s budget by revenue growth. Read More
Why Content Creation Will Make or Break Brands in 2016
Marketers are increasingly becoming trapped between a rock and a hard place. If you want to get noticed on traditional channels, your audience is shrinking. Read More
How Marketing Leaders are Managing Brands in the Information Age
Marketing has changed more in the last 15 years than it did in the 50 years before that. Read More