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We've written 5 articles about marketing software
Use Gartner’s “Marketing Resource Management 2.0” to Complete Your Marketing Stack
Outlining the requirements of a marketing stack is the most foundational challenge for IT leadership and marketing technologists. Read More
Why Project Management Needs a Marketing Vocabulary
“We shape our tools and thereafter they shape us.” – John M. Culkin I love that quote. Read More
Preparing for the Age of Marketing Technology
The world is in transition and we’re seeing wide-sweeping changes that promise to make the next few years a challenge for Marketing to overcome. Read More
APIs and the Promise of ‘Everyware’
“Software is eating the world” — Marc Andreessen, Venture Capitalist This summer will mark the five-year anniversary of Andreessen’s observation. Read More
Three Ways to Maximize the Success of Enterprise Software
As business teams deploy new software, whether it’s a CRM, DAM or analytics product, the technology stack grows and become more complex, making user-level adoption across all platforms more difficult. Read More