We've written 5 articles about marketing operations

Plan for Your Marketing Orchestration RFP With This Handy Guide

For many marketers, starting an enterprise RFP process occupies a similar mental space to getting a cavity filled or visiting the DMV: sometimes unavoidable, but nearly always unpleasant.  It doesn’t need to be that way. Read More

The Marketing Hire You Shouldn’t Start 2018 Without

Today, marketers rely on technology for almost every aspect of their jobs. In fact, the average enterprise marketing organization uses 91 pieces of cloud-based software to manage their brand–not including an average of 30 additional platforms for social media management. Read More

The Unexpected Creative Power of Marketing Operations

When Bill Macaitis started as the new CMO at Zendesk in 2012 — long before he took his current position as Slack’s CMO — he walked in knowing he would have to help the marketing team approach the typical challenges faced by a fast-growing company. Read More

Marketing Operations 101: Why Your Brand Needs an Efficient Supply Chain

Today, marketers are pushing media to more targets, across more markets, and through more channels than ever before. Read More

How Nestlé Transformed a 100 Year-Old Company into a Startup

Earlier this month, we had the privilege of attending the LeWeb conference in Paris. Read More