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We've written 2 articles about marketing budget
Here’s Why Marketers Have a Planning Problem
“People don’t read advertisements. People read what interests them. Sometimes, it’s an ad.” — Howard Luck Gossage Advertising innovator Howard Luck Gossage must have had an eye to the future when he made this observation in 1986. Read More
The Cost of Creating Marketing [Infographic]
At the end of 2015, Percolate launched a research project to study non-working spend — essentially, the cost of creating media and marketing content, as opposed to the cost of distributing it on channels like TV or social. Read More