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We've written 2 articles about global-to-local
How Stanley Black & Decker Supercharges Their Content Across the Globe
“We started with an excel sheet two years ago, and now we’re using Percolate for almost everything we do,” declares Julieta Verrier, Director of Corporate Marketing and Brand Management at Stanley Black & Decker at our London Transition conference last October. Read More
How to Take Your Global Brand Local
The forces of globalization — the installation of telecommunications infrastructure in more countries, standardized transportation systems and international logistics, a more populated Internet, a burgeoning global middle class — present a bit of a conundrum for marketers and their advertising. Read More