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We've written 5 articles about global marketing
How to Plan a Global Rebrand (And Stay Iconic)
There’s a reason Budweiser can change its cans to just read “America,” and Snickers can replace its name on candy wrappers with words like “confused” and “benched” without sacrificing brand equity. Read More
Why Your Marketing Team Should Be Thinking Global in 2017
It’s no secret that marketers grapple with constant change on a day-to-day basis. Read More
5 New Challenges for Tomorrow’s Global Marketing Leaders
[This essay originally appeared on Forbes.] In a global world, brands need to speak a lot of different customers’ languages. Read More
What Global Marketers Can Expect from Brazil in 2015
This is my favorite time of year in Rio de Janeiro. When I worked there we used to joke that the year doesn’t actually start until after Carnaval — the Brazilian version of Mardi Gras, usually in late February. Read More
How MasterCard Went from Broadcaster to Global Brand Publisher
A little over three years ago, MasterCard’s Corporate & Digital Communications Group launched a new effort to track and monitor digital conversations about their brand across 55 markets and 26 languages. Read More