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We've written 2 articles about digital
TV is Not Dead, and Here’s Why
“Human beings are to independent thinking as cats are to swimming. We can do it, but we prefer not to.” – Daniel Kahneman, behavioral economist That doesn’t mean we’re inherently lazy. Read More
The Science Behind Great Creative
With the pace of media today, a successful marketing strategy requires an analytical approach driven by market research, audience data and performance metrics. Read More