We've written 13 articles about design ideas

How to Captivate Your Audiences with Motion

There is a part of the visual cortex called MT that governs motion perception, making the human brain uniquely responsive to movement. Read More

Applying Architecture to Product Design: Lesson 3 — Sketching Tools

As a Product Designer at Percolate with a background in architecture, I’ve seen many parallels between the two fields. Read More

Never Press the Back Button: A Recap of the Brand New Conference

Recently, Diego and I flew out to Chicago to attend Under Consideration’s Brand New Conference. Read More

Applying Architecture to Product Design: Lesson 2 — Program

Welcome to the 2nd post in my mini series about applying architecture principles to product design. Read More

Applying Architecture to Product Design: Lesson 1 – Circulation

Have you ever noticed that the tabs in a mobile app are kind of like stairs to different floors of the software? Read More

Tell Better Stories by Keeping a Diary

We all know that storytelling is a powerful tool to connect with an audience – but how are great stories created? Read More

Functional Design: This Bike Fender Rolls Up When Not Used

Functional Design is a concept we think a lot about at Percolate, as we strive to create powerful, efficient, and enjoyable software that helps brands solve their biggest marketing challenges. Read More

An Open Letter to Art Directors

This post is an open letter to Art Directors working at advertising agencies. Read More

Doing market research to determine your product’s job

During the holiday I was catching up on some reading and picked up an article Noah shared that laid out a market research approach from HBS professor Clay Christensen. Read More

Introducing Footy Tags

  A few weeks ago my friend Roger, a (not-American) football writer over at ESPN, Tweeted this: Would love a branding expert to analyze Chelsea brand in USA. Read More

Prompts in Docs

Like a lot of companies these days we use Google Docs for collaboration. Read More

Data visualization: moving beyond pretty pictures

Many data visualizations are very pretty, but don’t present the viewer with all that much information (or at least not any new information).   Read More