We've written 9 articles about data

Use Gartner’s “Marketing Resource Management 2.0” to Complete Your Marketing Stack

Outlining the requirements of a marketing stack is the most foundational challenge for IT leadership and marketing technologists. Read More

11 Charts That Explain the Future of Marketing

A couple years ago — and many beautiful slide decks later — we came to the realization that marketers liked charts. Read More

The State of Ad Blocking in Seven Charts

There’s been a shift in tone in the debate around ad blocking. The short history: it began as an ethical debate between publishers (allied with brand advertisers), who argued that a free content, no ads model wasn’t sustainable, and ad blocking software providers, who advocated for better, less interruptive ads and a cleaner user experience. Read More

How to Communicate With the World’s New Mobile Customer

A version of this article originally appeared in the Harvard Business Review. When globalization gathered momentum among multinational businesses in the 1980s and 1990s, the mantra “think global, act local” was embraced by marketing executives looking for a system to align brand strategy with local market implementation. Read More

10 Questions to Ask When Approaching Data Journalism

Brands, journalists, and governments are all interacting with more data than ever before. Read More

The Science Behind Great Creative

With the pace of media today, a successful marketing strategy requires an analytical approach driven by market research, audience data and performance metrics. Read More

Three Things High Performing Marketers Do Differently

Who’s the best marketer you know? Maybe it’s your boss, or the CMO at your last company, or maybe it’s the lead organizer of the Meetup group you belong to. Read More

Getting answers from your data, all the time

What gives value to data? At Percolate, we make use of data, a lot of data. Read More

Data visualization: moving beyond pretty pictures

Many data visualizations are very pretty, but don’t present the viewer with all that much information (or at least not any new information).   Read More