We've written 109 articles about content marketing

Here’s Why Marketers Have a Planning Problem

“People don’t read advertisements. People read what interests them. Sometimes, it’s an ad.” — Howard Luck Gossage Advertising innovator Howard Luck Gossage must have had an eye to the future when he made this observation in 1986. Read More

Setting the Standard for Global Planning Visibility

From the beginning, Percolate has been a platform built by marketers for marketers. Read More

How to Plan a Global Rebrand (And Stay Iconic)

There’s a reason Budweiser can change its cans to just read “America,” and Snickers can replace its name on candy wrappers with words like “confused” and “benched” without sacrificing brand equity. Read More

The System Content Marketing Needs

Content is the atomic unit of brand communications – it’s how you connect with customers, build purchase consideration, and tell the narrative that drives revenue growth. Read More

7 Podcasts That Will Make You a Better Content Marketer

Successful marketers have a knack for transforming media trends into engaging branded content. Read More

5 Ways Story-Driven Design Can Transform Your Marketing

Many of us know the three-part structure of a basic story: conflict, development, and resolution. Read More

The 11 Essential Elements of a Content Marketing Strategy

Content is the atomic unit of marketing — the currency of how to get attention (when done well). Read More

How Madison Square Garden Keeps an 84-Year-Old Brand Timeless

In this blog series, “Marketers on the Frontlines”, we profile the recipients of Percolate’s first-ever Customer Awards – marketers who are pushing the limits of their craft, from changing how the creative class goes to market, to making social media the core of a global higher education institution. Read More

Marketers on the Frontlines: How Kickstarter Approaches Content

Our annual Transition conference wrapped two weeks ago, but not before we had the chance to sit down and chat with marketers who are pushing the limits of their craft. Read More

How The Rockettes Run a Yearlong Content Machine

The need for content never stops. That can be an especially big challenge when your business is more high-profile during certain times of year. Read More

The Neuroscience Behind Memorable Content

Content marketing is always focused on leaving an impression, no matter the audience — prospective customers, industry analysts, the press. Read More

Four Steps to a 360-Degree Content Marketing Strategy

The true challenge of modern marketing, as we’ve stated before: there’s more and more marketing content to produce, but little in the way of budget growth. Read More