We've written 105 articles about content marketing

How One Brand Mastered Content That Drives Leads

The purpose of marketing content is clear: raise awareness about your brand, create interest in your products, and make an impact on your company’s bottom line. Read More

How Timberland Is Embracing the Future of Content Marketing

The Timberland brand has always been about one iconic product: the yellow boot. Read More

The Marketer’s Guide to Content Marketing World 2017

As marketers we know that content is one of the most important elements of our marketing strategy. Read More

6 Cheat Sheets Every Content Marketer Should Have

Today pretty much all marketing is content marketing – meaning that the quality of your brand’s content and the strength of the strategy behind it are more critical than ever for driving brand and revenue growth. Read More

How EA is Building Content for Our Shrinking Attention Spans

In the last 15 years, the average human attention span has dropped from 12 seconds to eight seconds. Read More

Why Omnichannel is More than a Marketing Buzzword

Picture $5 million. That’s the amount that one global financial services brand estimates they waste in a year as a result of poor planning processes. Read More

Here’s Why Marketers Have a Planning Problem

“People don’t read advertisements. People read what interests them. Sometimes, it’s an ad.” — Howard Luck Gossage Advertising innovator Howard Luck Gossage must have had an eye to the future when he made this observation in 1986. Read More

Setting the Standard for Global Planning Visibility

From the beginning, Percolate has been a platform built by marketers for marketers. Read More

How to Plan a Global Rebrand (And Stay Iconic)

There’s a reason Budweiser can change its cans to just read “America,” and Snickers can replace its name on candy wrappers with words like “confused” and “benched” without sacrificing brand equity. Read More

The System Content Marketing Needs

Content is the atomic unit of brand communications – it’s how you connect with customers, build purchase consideration, and tell the narrative that drives revenue growth. Read More

7 Podcasts That Will Make You a Better Content Marketer

Successful marketers have a knack for transforming media trends into engaging branded content. Read More

5 Ways Story-Driven Design Can Transform Your Marketing

Many of us know the three-part structure of a basic story: conflict, development, and resolution. Read More