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We've written 2 articles about closed-loop systems
How to Be a Brand Champion: Lessons from Elon Musk and Other Leaders
Brands and their creators sometimes inhabit the same identity—for some, it’s easier to champion a brand without making themselves the brand, but for others, it’s harder to disassociate the “brand personality” from their own. Read More
5 Lessons from BuzzFeed and Uber on Building Closed-Loop Growth Systems
Last Wednesday, I started my day hearing a presentation from Ryan McKillan, Uber’s Head of Engineering in NYC and the person credited with creating the first modern Uber logo. Read More