We've written 49 articles about case studies

How Land O’Lakes is Investing in the Marketing Tech Stack of the Future

Few brands can claim to be as iconic and beloved as Land O’Lakes – and even fewer can claim to have held this position nearly 100 years. Read More

How to Plan a Global Rebrand (And Stay Iconic)

There’s a reason Budweiser can change its cans to just read “America,” and Snickers can replace its name on candy wrappers with words like “confused” and “benched” without sacrificing brand equity. Read More

How Percolate and Earshot Streamline Social Compliance for Bud Light

For any spirits brand, monitoring and managing a social presence can be risky territory. Read More

How to Manage a Product Launch with a Team of 7

New product or service launches are huge milestones for companies no matter how large they are. Read More

From Beans to Brand Management: 4 Lessons from a Coffee Entrepreneur

Don’t be fooled by Jack Mazzola’s suede boots and faded jeans – he could’ve been on a Rolling Stone cover in a past life, but his passions lie elsewhere. Read More

3 Brands That Are Getting User-Generated Content Right

As someone with a genuine interest for all things marketing and who works directly with Percolate clients, I’m lucky enough to get a peek behind the scenes into the marketing machines at some of the world’s biggest brands. Read More

Five Things the Best Marketing Campaigns Have in Common

Timberland knows the typical twenty- or thirtysomething American probably has a pair of its boots. Read More

How Our Startup Launched a New Office and Scaled Culture

Today is Percolate’s 1,889th day. Not only has our product, staff, and client list grown, but our physical presence has, too.  Read More

How Percolate Takes Events from Idea to Execution

“Transition is the greatest personification of who we are and what we do at Percolate.” That was how Percolate’s co-founder James introduced Transition, our annual conference and one of the biggest days in our company’s history, on September 24 at the TimesCenter. Read More

How Better Marketing Analytics Extend Brand Reach

Marketers at premium athletic retailer Hibbett Sports faced a problem that all modern marketing teams are familiar with: they wanted to expand brand reach and engagement with fans on social channels, but they didn’t know how exactly to do it. Read More

How WD Streamlined Its Global Customer Service Workflows

When it comes to customer service, there’s a difference between response management and response marketing. Read More

How to Scale Marketing Productivity on a Two-Person Team

If your department has a small social media team, it likely needs to save as much time as it possibly can. Read More