We've written 5 articles about budget

How to Implement a Zero-Based Marketing Budget Without Going Insane

When we last dived into budgets, we listed two common rules of thumb for determining your total marketing department budget: shooting for about 10% of your firm’s revenue, and adjusting last year’s budget by revenue growth. Read More

Why Content Creation Will Make or Break Brands in 2016

Marketers are increasingly becoming trapped between a rock and a hard place. If you want to get noticed on traditional channels, your audience is shrinking. Read More

Calculating the Cost of Marketing

Let’s say I have $1,000 to advertise my new lemonade stand. I know I want some great photos branded with my logo along with some persuasive copy. Read More

Marketing ROI: Is There Such a Thing as Too Much Optimization?

The digital age has generally been kind to marketing and advertising. There’s next to no denying that our toolkit, newly bolstered by online channels and data analytics capabilities, has shifted Marketing closer to the forefront of the organization. Read More

Five Questions Everyone Creating a Marketing Budget Needs to Answer

The last few months of the year mean a lot for marketers—the final charge towards revenue targets, the chance to plan around the seasonal flurry of economic activity that holidays bring, and, of course, budgets. Read More