We've written 121 articles about brand

The Brand Management MegaPost

A brand is a complex concept. “Brand” doesn’t refer to just a logo, product line, or a series of advertisements. Read More

3 Brands That Are Getting User-Generated Content Right

As someone with a genuine interest for all things marketing and who works directly with Percolate clients, I’m lucky enough to get a peek behind the scenes into the marketing machines at some of the world’s biggest brands. Read More

Five Things the Best Marketing Campaigns Have in Common

Timberland knows the typical twenty- or thirtysomething American probably has a pair of its boots. Read More

Six Ways to Transform Your Brand With Storytelling

The act (and art) of storytelling is as old as time. Marketing is, in many ways, the modern discipline of storytelling — where the storyteller of thousands of years ago had just a fire and a captive audience, and word of mouth to depend on for distribution, today’s storyteller has a multitude of resources at their fingertips. Read More

Defining the Modern Brand-Agency Relationship

In my previous article, I delved into the relationships between technological innovation and the rise of advertising agencies since the start of the 20th century. Read More

How Tech Revolutions Transformed the Brand-Agency Relationship

In 1864, William James Carlton began selling advertising space in religious magazines under the company name Carlton & Smith. Read More

Designing Brilliant Customer Experiences in the Sharing Economy

Earlier this month, Percolate teamed up with Denise Lee Yohn, author of What Great Brands Do and Extraordinary Experiences, to deliver a webinar, Beyond Branding: Designing Brilliant Customer Experiences. Read More

A Lifetime of LeBron: Nike’s Path to $50 Billion in Revenue

In 2015, LeBron James signed a lifetime deal with Nike — the largest single athlete sponsorship in company history. Read More

Who Really Won Super Bowl 50?

“The ‘Beyonce featuring Coldplay’ performance aside, Sunday’s Super Bowl 50 was more than just a football game—and the show featured more performers than just the teams on the field. Read More

From Soil to Sip: How Purpose Dictates the Coffee Supply Chain

My first job out of school was in the coffee industry — on a farm in Panama. Read More

Six Lessons on Efficient, Consistent Customer Experience

The most successful marketing departments today sit at the center of the organization — and they stay there by centralizing resources for the benefit of the whole company. Read More

Why Distinctiveness Made an Anti-Black Friday Campaign a Hit

In the aftermath of Black Friday, you’re likely to find articles on the best-performing holiday campaigns. Read More