We've written 121 articles about brand

A Conversation with Comcast’s Barry Garbarino on LGBT Leadership and Advertising

Building a career in marketing is about more than just mastering the fundamentals of brand building. Read More

How Shinola Uses Community to Take Their Brand Global

In five short years, Shinola has emerged as the modern luxury brand to beat. Read More

How Land O’Lakes is Investing in the Marketing Tech Stack of the Future

Few brands can claim to be as iconic and beloved as Land O’Lakes – and even fewer can claim to have held this position nearly 100 years. Read More

Building Brands: A Conversation with Molly Young at Warby Parker

Molly Young is one of those people that you google and instantly feel bad about yourself. Read More

How to Plan a Global Rebrand (And Stay Iconic)

There’s a reason Budweiser can change its cans to just read “America,” and Snickers can replace its name on candy wrappers with words like “confused” and “benched” without sacrificing brand equity. Read More

Building Brands: A Conversation with Lauren Demarest at McCann

The following is the first part of a series from our Creative Director, in which she interviews brand and creative strategists, copywriters, and designers about their careers, lives, and perspectives. Read More

Thoughts on a More Global, Socially Conscious Super Bowl

Like most Americans, I spent Sunday night watching the Super Bowl. And, like many Americans, I found the ads as interesting as the game (in fact, for about three quarters, the ads were far more interesting). Read More

A Four-Part Framework for Campaign Sharing Across Your Organization

If you work in a global digital role, you’re responsible for efficiently and effectively distributing a broad spectrum of communications and assets to other parts of the company. Read More

How 3 Brands Used Black Friday to Drive Long-Term Growth

Black Friday is undoubtedly a tradition in transition. Technology has altered consumers’ shopping habits and expectations, and fundamentally changed the consumer-brand relationship: with consumers spending more time online, brands know where and when to find them far better than they did ten years ago. Read More

Announcing New Features That Give Marketers Greater Visibility and Coordination

Today the Percolate team is proud to announce several new product features that represent incredible progress on our mission to build The System of Record for Marketing®. Read More

The Books Every Marketer Needs to Read Right Now

Design critic Michael Bierut wasn’t wrong when he said that “the more things you’re interested in, the better your work will be.”  We’re believers in asking questions that don’t always fall into the scope of our jobs as marketers. Read More

From Beans to Brand Management: 4 Lessons from a Coffee Entrepreneur

Don’t be fooled by Jack Mazzola’s suede boots and faded jeans – he could’ve been on a Rolling Stone cover in a past life, but his passions lie elsewhere. Read More