We've written 20 articles about brand trends & analysis

Thoughts on a More Global, Socially Conscious Super Bowl

Like most Americans, I spent Sunday night watching the Super Bowl. And, like many Americans, I found the ads as interesting as the game (in fact, for about three quarters, the ads were far more interesting). Read More

The Brand Management MegaPost

A brand is a complex concept. “Brand” doesn’t refer to just a logo, product line, or a series of advertisements. Read More

A Lifetime of LeBron: Nike’s Path to $50 Billion in Revenue

In 2015, LeBron James signed a lifetime deal with Nike — the largest single athlete sponsorship in company history. Read More

Who Really Won Super Bowl 50?

“The ‘Beyonce featuring Coldplay’ performance aside, Sunday’s Super Bowl 50 was more than just a football game—and the show featured more performers than just the teams on the field. Read More

Be Distinctive, Not Different

A few weeks ago, we set out to bust a number of marketing myths. Read More

Netflix and the New Standards for Branded Content

Although Netflix is largely responsible for the popularity of the online video streaming industry today, over the past five years, they have needed to continually adapt and become more innovative with their marketing tactics to maintain their position as a disruptive force. Read More

The Future of Healthcare Branding Is Consumer-Centric

The healthcare landscape is experiencing massive change all over the world. Read More

Twitter’s Product Shift from Customer Service to Helping Brands Grow

In a subtle but important product release, Twitter has removed the 140 character text limit from Direct Messages (DMs). Read More

Alphabet Clears the Path for Better Brand Management at Google

Google’s recent announcement—that it will no longer be “Google” but Alphabet, a holding company which will include the core Google business as a subsidiary—testifies to the importance of giving a brand room to breathe and grow. Read More

How Technology Is Changing the Luxury Fashion Industry

At Burberry’s London store, a digital “thunderstorm” rages, reminding shoppers that they might need a Burberry trench coat. Read More

How HBO Sells Fantasy: The ‘Game of Thrones’ Customer Journey

Game of Thrones concluded its fifth season on June 15, becoming HBO’s biggest hit since The Sopranos. Read More

How Exceptional Branding Bridges Online and Offline Experiences

Having consistent branding online and offline across different channels has become more important than ever when it comes to accurately relaying your messaging to your customer base. Read More