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We've written 19 articles about brand tips & recommendations
The Brand Management MegaPost
A brand is a complex concept. “Brand” doesn’t refer to just a logo, product line, or a series of advertisements. Read More
Five Questions Everyone Creating a Marketing Budget Needs to Answer
The last few months of the year mean a lot for marketers—the final charge towards revenue targets, the chance to plan around the seasonal flurry of economic activity that holidays bring, and, of course, budgets. Read More
Be Distinctive, Not Different
A few weeks ago, we set out to bust a number of marketing myths. Read More
How an In-House Content Team Can Grow Brand and Business
It’s almost too easy to categorize the two magazine covers below as belonging among the ranks of Vanity Fair, Harper’s Bazaar, and GQ. Read More
What It Takes for Your Brand to Go Global
There were just a handful of global brands 40 years ago, writer and editor Elizabeth Wasserman pointed out in a recent article for Inc. Read More
What’s Your Multi-cultural Brand Strategy as U.S. Demographics Shift?
According to the Census Bureau, the United States is fast approaching a demographic tipping point in which today’s cultural majority will soon become the minority. Read More
Keeping Your Brand Reputation Safe Through a Crisis
Every brand should prepare for a moment when something goes wrong—with the current speed of information, bad news can spread very quickly. Read More
Rules for Unleashing Creativity within Your Organization
Marketing is a creativity-meets-systems discipline with many moving parts. Unlike journalism, every blog post, infographic, guide, and social media strategy has an underlying sales and revenue objective. Read More
How 5 Marketing Strategists Stay Focused as Their Jobs Transform
The marketing community is experiencing a big shift. Now more than ever before, we rely on data to guide our spend allocation, messaging, and creative strategies. Read More
The Art of the Creative Brief
My father is a military man. His father was a military man. Growing up, picking up our rooms was referred to as having a “G.I. Read More
Three Ways Brands Can “Think Different”
“It’s a very noisy world and we’re not going to get a chance to get people to remember about us much–no company is. Read More
Making Room for Creativity in Your Marketing
Today’s marketing teams are expected to be digitally savvy, analytically minded, process oriented, and creatively inclined. Read More