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We've written 6 articles about brand resources
Defining Brand Identity
We talk about brands all the time here. We’re fascinated with them, but it struck me recently that nowhere in all of the blog posts or white papers have we taken a moment to explicitly define the elements of brand. Read More
How to Work with a Creative Agency
Working with an agency or a brilliant freelance creative team isn’t cheap. It shouldn’t be either. Read More
The Brand Management Required Reading List
We define brand a couple different ways. We talk about brand as a promise, as the sum of all interactions, and as an expression of an organization’s mission and values. Read More
How Marketing Leaders are Managing Brands in the Information Age
Marketing has changed more in the last 15 years than it did in the 50 years before that. Read More
Who Owns Your Brand’s Voice?
Gone are the days when companies contemplated the benefits of engaging in real time, two-way conversations on social media. Read More
The Real Magic Behind Newsrooms: Systems
Today, Digiday posted a story I wrote called What Brands Can Learn from Newsrooms. Read More