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We've written 2 articles about brand publishing
How to Build an Editorial Calendar for Content Creation and Distribution
We’ve all seen spreadsheets and templates of content calendars. These calendars tend to focus solely on creation due date and the day a story is published onto the brand’s blog, microsite or elsewhere. Read More
How MasterCard Went from Broadcaster to Global Brand Publisher
A little over three years ago, MasterCard’s Corporate & Digital Communications Group launched a new effort to track and monitor digital conversations about their brand across 55 markets and 26 languages. Read More