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We've written 3 articles about brand marketing
Why Omnichannel is More than a Marketing Buzzword
Picture $5 million. That’s the amount that one global financial services brand estimates they waste in a year as a result of poor planning processes. Read More
Announcing Transition SF: Planning Makes it Possible
“I shall never forget that morning…it made my heart thump, for I was certain it was gold.” When James Wilson Marshall found flakes of gold in the American River in 1848, he didn’t quite know that the thrill he felt then was the beginning of much more: his discovery would trigger the beginning of a new chapter in American history, one that would eventually shape California into the global hub for commerce and technology it is today. Read More
Three Brand Management Strategies That Should Have Failed
There’s a science to effective brand marketing. Ever since 1931, when Procter & Gamble started the discipline of brand management, the field has tried to pin down fundamentals like what it means to have a brand, and experts have emerged to conduct considerable research on the subject. Read More