We've written 39 articles about brand management

A Conversation with Comcast’s Barry Garbarino on LGBT Leadership and Advertising

Building a career in marketing is about more than just mastering the fundamentals of brand building. Read More

How Shinola Uses Community to Take Their Brand Global

In five short years, Shinola has emerged as the modern luxury brand to beat. Read More

Building Brands: A Conversation with Lauren Demarest at McCann

The following is the first part of a series from our Creative Director, in which she interviews brand and creative strategists, copywriters, and designers about their careers, lives, and perspectives. Read More

Before You Buy More Ad Tech, Read This

Over the last two decades, the marketing and advertising technology industries have been promising marketers a whole new world of ROI. Read More

From Beans to Brand Management: 4 Lessons from a Coffee Entrepreneur

Don’t be fooled by Jack Mazzola’s suede boots and faded jeans – he could’ve been on a Rolling Stone cover in a past life, but his passions lie elsewhere. Read More

The Brand Management MegaPost

A brand is a complex concept. “Brand” doesn’t refer to just a logo, product line, or a series of advertisements. Read More

Customer Satisfaction Isn’t a Short-Term Play

There’s little disputing that customer satisfaction is critical to brand growth. In fact, when you look Interbrand’s top 10 list of brands that are consumer-facing and compare them with the University of Michigan’s American Customer Satisfaction Index’s benchmarks, nine of them beat the industry average, and they consistently come in at the top of their respective industries. Read More

From Soil to Sip: How Purpose Dictates the Coffee Supply Chain

My first job out of school was in the coffee industry — on a farm in Panama. Read More

On Pricing and Promises

Two weeks ago I was listening to some old episodes of Planet Money and ran across this story exploring why US veterans hold a grudge against the Red Cross. Read More

The Secret to Brand Growth? Mental and Physical Availability

Welcome to the final blog post in our five-part series. We set out as marketing mythbusters, taking a scientific approach to marketing in doing so. Read More

Small vs. Large Brands: How to Become a Market Leader

At Percolate, our vision is to create technology that builds the world’s best brands. Read More

How to Build a Brand the World Will Remember Tomorrow

Brands want to be chosen by customers, and marketing as a discipline is aimed at increasing that likelihood. Read More