We've written 8 articles about analytics

Setting the Standard for Global Planning Visibility

From the beginning, Percolate has been a platform built by marketers for marketers. Read More

Announcing New Features That Give Marketers Greater Visibility and Coordination

Today the Percolate team is proud to announce several new product features that represent incredible progress on our mission to build The System of Record for Marketing®. Read More

How to Create a Simple Social Media Measurement Plan

Measuring social media performance is difficult for a lot of marketers. In fact, almost 48% of senior marketers say they haven’t been able to show the impact of social to the business, according to the latest CMO Survey by the Fuqua School of Business at Duke University. Read More

How Better Marketing Analytics Extend Brand Reach

Marketers at premium athletic retailer Hibbett Sports faced a problem that all modern marketing teams are familiar with: they wanted to expand brand reach and engagement with fans on social channels, but they didn’t know how exactly to do it. Read More

Five Methods for Testing Instagram Content Performance

They say that a picture is worth a thousand words. So if the average length of a word in the English language is five characters, and tweets can only be 140 characters, by that logic, one Instagram can convey the same emotion as roughly 35 tweets. Read More

Build the Chart, Tell the Story: Percolate’s New Analytics Toolkit

Analytics tell a story. They reveal insights about a campaign’s performance and help brands understand the arc of their marketing efforts and where they can improve going forward. Read More

Pinterest and Percolate: Helping Brands Understand Pinner Intent

Even when we know what a piece of technology is and what it does, it’s not always clear why it matters. Read More

Engagement is Not a Business Objective

At Percolate, we’ve developed a set of ideas we call the building blocks of marketing. Read More