We've written 10 articles about agencies

Building Brands: A Conversation with Lauren Demarest at McCann

The following is the first part of a series from our Creative Director, in which she interviews brand and creative strategists, copywriters, and designers about their careers, lives, and perspectives. Read More

Before You Buy More Ad Tech, Read This

Over the last two decades, the marketing and advertising technology industries have been promising marketers a whole new world of ROI. Read More

Defining the Modern Brand-Agency Relationship

In my previous article, I delved into the relationships between technological innovation and the rise of advertising agencies since the start of the 20th century. Read More

How Tech Revolutions Transformed the Brand-Agency Relationship

In 1864, William James Carlton began selling advertising space in religious magazines under the company name Carlton & Smith. Read More

Can Marketing Calendar Software Actually Replace Excel?

Great brands are born through vision, thoughtful planning, and inspired, consistent execution. If retail or sales is your corporate lifeblood today, marketing is the circulatory system delivering you tomorrow’s better future. Read More

Report: How the Brand-Agency Relationship Has Changed

In the era of broadcast campaign-based marketing, a brand would typically rely on a single agency for its important marketing activities—generating ideas, negotiating media buys, and producing content like TV commercials and billboards. Read More

11 Charts that Predict the Future of Marketing

Marketers will be challenged to push the envelope in 2015. Brands are rethinking their agency relationships in favor of more cost-efficient advertising tools and technology. Read More

How to Work with a Creative Agency

Working with an agency or a brilliant freelance creative team isn’t cheap. It shouldn’t be either. Read More

The Art of the Creative Brief

My father is a military man. His father was a military man. Growing up, picking up our rooms was referred to as having a “G.I. Read More

5 New Challenges for Tomorrow’s Global Marketing Leaders

[This essay originally appeared on Forbes.] In a global world, brands need to speak a lot of different customers’ languages. Read More