We've written 39 articles about advertising

A Conversation with Comcast’s Barry Garbarino on LGBT Leadership and Advertising

Building a career in marketing is about more than just mastering the fundamentals of brand building. Read More

Building Brands: A Conversation with Molly Young at Warby Parker

Molly Young is one of those people that you google and instantly feel bad about yourself. Read More

Before You Buy More Ad Tech, Read This

Over the last two decades, the marketing and advertising technology industries have been promising marketers a whole new world of ROI. Read More

Thoughts on a More Global, Socially Conscious Super Bowl

Like most Americans, I spent Sunday night watching the Super Bowl. And, like many Americans, I found the ads as interesting as the game (in fact, for about three quarters, the ads were far more interesting). Read More

Three Ways Human Attention is Transforming

Grabbing attention is one of, if not the foundational challenge marketers are tasked with solving. Read More

Can Marketing Calendar Software Actually Replace Excel?

Great brands are born through vision, thoughtful planning, and inspired, consistent execution. If retail or sales is your corporate lifeblood today, marketing is the circulatory system delivering you tomorrow’s better future. Read More

TV is Not Dead, and Here’s Why

“Human beings are to independent thinking as cats are to swimming. We can do it, but we prefer not to.”   – Daniel Kahneman, behavioral economist  That doesn’t mean we’re inherently lazy. Read More

Why the 2016 Presidential Election is Pitting Brands Against Politicians

The Iowa Caucuses are just around the corner and the American voting public is witnessing a unique phenomenon in 2016 — A national election cycle that is breaking spending records in advertising yet failing to produce return on campaign’s media budgets. Read More

The State of Ad Blocking in Seven Charts

There’s been a shift in tone in the debate around ad blocking. The short history: it began as an ethical debate between publishers (allied with brand advertisers), who argued that a free content, no ads model wasn’t sustainable, and ad blocking software providers, who advocated for better, less interruptive ads and a cleaner user experience. Read More

Calculating the Cost of Marketing

Let’s say I have $1,000 to advertise my new lemonade stand. I know I want some great photos branded with my logo along with some persuasive copy. Read More

How to Communicate With the World’s New Mobile Customer

A version of this article originally appeared in the Harvard Business Review. When globalization gathered momentum among multinational businesses in the 1980s and 1990s, the mantra “think global, act local” was embraced by marketing executives looking for a system to align brand strategy with local market implementation. Read More

On Pricing and Promises

Two weeks ago I was listening to some old episodes of Planet Money and ran across this story exploring why US veterans hold a grudge against the Red Cross. Read More