Latest

Christy MacLeod – Jun 29th, 2015

In February we hosted our Second Client Summit here in New York City, where we laid out the product roadmap for our clients, showing just how we are building The System of Record for Marketing. We explained how our software was changing modern marketing for brands and centralizing, streamlining, governing, analyzing, and improving all of our clients’ marketing activities.

We know what we are building is ambitious, but promising a grand vision doesn’t intimidate us, in fact, we’re motivated by it. With every Saturday all-hands-on-deck push to deliver a new feature release, every late night training call with clients on the other side of the world, every 8am Monday morning business meeting, we take another step towards The System of Record for Marketing.

That’s why when we are named a leader in content marketing, we like to take a moment to give the whole team the recognition they deserve for running so hard at our goals.

Today, Percolate was named a clear Leader in The Forrester Wave™ Content Marketing Platforms, Q2 2015 Report. The report evaluated Percolate’s current offering, strategy, and market presence against eight other significant software providers of content marketing platforms.

We’re proud to have received the highest scores in content marketing management, content planning, content production, and key integrations, as well as in our product strategy and market presence. But what pleased us most to read in the report is how Forrester sees us delivering:

“This fast-growing content marketing platform aspires to be the system of record for marketers, and its performance in this evaluation and the recent Forrester Wave for social relationship platforms means it is making real headway against its big vision.”

Content marketing platforms are integral to helping marketing teams execute complicated, multi-channel campaigns that touch multiple teams in various geographies.

Read full article

Featured

Gaining Simplicity, Embracing Complexity

Everyday we face a vast array of complexity, both professionally and personally. We have grown accustomed to it, constantly being bombarded with information.

Keeping Your Brand Reputation Safe Through a Crisis

Every brand should prepare for a moment when something goes wrong—with the current speed of information, bad news can spread very quickly.

Five Ways to Realign Your Marketing Around the New Buyer Journey

Last month, I shared data and observations on the significance and opportunities for marketers and the types of new multi-channel buyer behavior.

About Percolate

Percolate's web and mobile software helps marketing teams save time, grow brand recognition and generate more sales. From brand governance, planning and creation to audience acquisition, moderation and analytics, Percolate connects and automates key marketing tasks to help you create and distribute content that wins customers.