Successful marketers have a knack for transforming media trends into engaging branded content. In the words of David Beebe, VP, Global Creative and Content Marketing at Marriott, brands should “stop interrupting what people are interested in, and become what they’re interested in.” This mandate requires marketers to examine what succeeds in the popular domain and why. These seven podcast episodes take you under the hood of some of the most enduring and engaging phenomena in technology, media, and consumer behavior and will help inform your efforts to create content that lasts.
Stanford Entrepreneurial Thought Leaders: How a Facebook Designer Thinks
How does the world’s most popular social media network keep its users coming back? Julie Zhuo VP, Product Design at Facebook shares the three questions that her team is required to ask themselves as they ideate and roll out new features. She discusses the inception and creation of some of Facebook’s most iconic products, and how their design team creates an effective user experience. Creating exceptional content is all about telling stories that respond to the needs and experiences of your audience – Julie’s framework for her design team offers a useful starting point for making your marketing more customer-centric.
“What were the patterns for the things that were successful? Are there ways that we can tell as we are building whether this is something that is going to work or not?” – Julie Zhuo
Planet Money: This Ad’s For You
How did we get from the one-size-fits-all TV campaigns of 1950s and 60s to the hyper-targeted digital ads of today?