In this blog series, “Marketers on the Frontlines”, we profile the recipients of Percolate’s first-ever Customer Awards – marketers who are pushing the limits of their craft, from changing how the creative class goes to market, to making social media the core of a global higher education institution. Through these conversations, we uncover what inspires them to do their best work and how they’re addressing an increasingly complex marketing landscape.

This 84-year-old show entertains over two million people a year and is now reaching an even wider audience everyday through its year-round marketing campaigns. The Radio City Rockettes are an American stage staple, having participated in many iconic moments in US history, including performing during World War II and Presidential Inaugurations. But they’re not just a well-loved, all-American brand: their content appeals to dancers the world over who aspire to be a part of a professional show-stopping troupe.

Accepting Percolate’s award for Content Marketers of the Year was Jennifer Cacace, Director of Rockettes Digital Content at The Madison Square Garden Company. We sat down with Jennifer to learn more about the team behind our favorite Snapchat channel.

Cacace started working with the brand four years ago and helped grow its social following from 30,000 Facebook Likes to more than 1.3 million Likes. She’s helping put the Rockettes on the map with a strategy that includes original video, blog and social content.

How has the Rockettes’ content strategy evolved over the last year?

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