Marketing

This section of our blog is your destination for brand-building best practices and industry insights. You’ll find discussions of the most pressing issues in marketing today and discover new ways of thinking, building your brand, and growing in your career.

3 Quick Wins for Increasing Marketing Efficiency

Wondering how to improve marketing efficiency? This guide will show you three quick wins you can use to improve your organization's efficiency today. Read More

Brand vs. Product Marketing: Which Do You Need?

The frequent rivalry between sales and marketing departments might get all the press, but there’s another rivalry that often pops up within the marketing department itself, which can be just as challenging: brand marketing vs. Read More

3 Things You Need for Successful Change Management

As creatures we tend to reject or avoid change, especially if it’s decided for us and we don’t feel in control. Read More

Why Busting Martech Silos is Worth the Effort

If you’ve been to a conference or read an industry pub in the last few years, you know what you’re supposed to do with silos: break them like a bad habit. Read More

5 Steps to Better B2B Sales-Marketing Alignment

“Our teams have great sales-marketing alignment”….said no one ever. And why would they? Read More

What Do APIs Really Mean for Marketers, Anyway?

You’ve probably heard a lot about APIs. You’ve seen APIs mentioned on feature lists for software, on tech tracks at conferences, in specifications for integrations. Read More

A Step-By-Step Guide to Getting the Martech Stack You Want

You don’t need us to tell you martech is complicated; you already know (besides, we already wrote a book about it). Read More

How Our Team Plans Events with Percolate

Since the start of 2019, Percolate’s field marketing team has undertaken four sporting game mixers, eight VIP dinners, three conferences and four roadshow events. Read More

How Rules Empower Creativity

In the last decade or so, content marketing has gone from the shiny new trend to a well-established mainstay of marketing strategy. Read More

How (and Why) to Map Your Marketing Technology Stack

Do you have a map of your martech stack? If you’re concerned about ROI and performance, you probably should. Read More

Can Martech Move Us Toward Zero-Waste Content Marketing?

A few years back, Sirius Decisions found that roughly 60-70% of B2B marketing content is never actually used. Read More

Content Marketing for Financial Services: Setting Up for Success

The financial industry is a uniquely challenging one for marketers. With the possible exception of health care, no other industry is as heavily regulated in what it can say to its customers, what offers it can make to them, and how it can use their information.  At the same time, the space has never been more competitive. Read More