Marketing

This section of our blog is your destination for brand-building best practices and industry insights. You’ll find discussions of the most pressing issues in marketing today and discover new ways of thinking, building your brand, and growing in your career.

Ushering in A New Era of Data-Driven Marketing Operations

Today we’re announcing two major pieces of news, both of which support our mission to unlock the potential of marketers. Read More

Our Favorite Campaigns from the First Half of 2019

Hard as it may be to believe, we’re already nearly halfway through 2019. Read More

Your B2B Marketing Tech Stack Guide for 2019

The marketing technology field has never been this crowded – or this complex. Read More

Introducing the Percolate Partner Program

Percolate is on a mission to unlock the potential of marketers.  By unifying marketing operations in one platform, we provide marketers worldwide with the visibility, control, and insights needed to scale and run campaigns effectively. Read More

How Land O’Lakes Delivers Impactful Marketing at Enterprise Scale

Each spring, Land O’Lakes’ Purina business unit puts on its annual Chick Days campaign, focused on reaching people who are new to raising chickens. Read More

How To: Build A Customer Journey You’ll Actually Use

Creating a solid map of your customer’s journey is a fundamental part of customer experience (CX) marketing. Read More

How Marketing Strategies Fail (and How to Make Sure Yours Doesn’t)

There’s a saying that “failure to plan is planning to fail.” That’s certainly true, but the sad truth is planning doesn’t guarantee success. Read More

Unlock Martech’s Potential By Building A Systems Approach

This article originally appeared in Randy Wootton’s Forbes Tech Council column.  When I talk to marketers about their work, I can sense their optimism about bringing creativity to life and developing experiences that engage their customers. Read More

Building Your Customer Experience Axioms

Customer experience (CX)-focused marketing is the hot topic in a lot of marketing circles, but like many buzzwords it’s come to mean different things to different people – sometimes within the same team. Read More

We’ve Done It Again! Percolate Named A Leader for Second Consecutive Year in Gartner’s Magic Quadrant for Content Marketing Platforms

Since spearheading the inception of the Content Marketing Platform category, we’ve continued to innovate and build upon the product excellence which positioned us as one of the standard-bearers of the CMP vendor landscape. Read More

Getting Real on Customer Experience

It probably shouldn’t surprise anyone that marketers love buzzwords. After all, we invent them. Read More

Visualizing The Five Tensions of Marketing Orchestration

When Noah Brier set out to investigate where enterprise marketing organizations were struggling with content marketing, he came to an unexpected discovery: for many brands, the main problem wasn’t the content at all. Read More