Marketing

This section of our blog is your destination for brand-building best practices and industry insights. You’ll find discussions of the most pressing issues in marketing today and discover new ways of thinking, building your brand, and growing in your career.

Plan for Your Marketing Orchestration RFP With This Handy Guide

For many marketers, starting an enterprise RFP process occupies a similar mental space to getting a cavity filled or visiting the DMV: sometimes unavoidable, but nearly always unpleasant.  It doesn’t need to be that way. Read More

5 New Year’s Resolutions for Marketers in 2020

The champagne has been popped, the last of the holiday cookies have been eaten, and the 2010s are officially in the rear view. Read More

3 Things We Learned in 2019 About the State of Marketing

It’s hard to believe that 2019 is already almost behind us, but here we are again: buttoning up our rain jackets, sipping holiday-themed lattes, and compiling year-end retrospective lists. Read More

3 Ways Marketing Inefficiency is Costing You Money

Content is the lifeblood of modern marketing, so it’s no surprise that three top money-wasting marketing inefficiencies are content-related. Read More

Your Guide to Effective Marketing Orchestration

You don’t need us to tell you that the pressure on marketers to do more with less is higher than ever. Read More

Why Orchestration Matters for Financial Services Marketers

In the last decade, most marketers have faced challenges around evolving audiences and market conditions. Read More

How Does Your Vertical Stack Up on Marketing Orchestration?

It’s no secret that we at Percolate are marketing nerds. And if there’s one thing we love more than marketing in action, it’s stats about marketing in action. Read More

Bridging the Gap Between Marketing & IT

Once upon a time, an integrated martech stack was seen as a highly technical pursuit that was primarily accomplished by the IT organization or a specialized marketing technology group. Read More

3 Reasons the Best Martech Stacks are Best of Breed

Here at Percolate, we’re well-documented fans of the best-of-breed martech approach (we even wrote a book about it). Read More

In Martech, Best of Breed is an Advantage

In the universe of marketing technology stacks, there are two main varieties: all-in-one software suites from a single vendor, and best-of-breed stacks. Read More

How Lack of Visibility Derails Marketing

When most people think of marketing visibility, they think of external visibility: getting your marketing out in front of the right people. Read More

6 Ways to Make Your Brand Stand Out, According to New York’s Most Sought-After Branding Company

The brand-building wizards at Red Antler are famous for enabling companies to enter and completely disrupt industries, with a portfolio including top young brands like Allbirds, Casper and Betterment.  Although Red Antler is known for working with start-ups, both small and global companies would do well to pay attention to its approach – especially as a proliferation of marketing channels makes it increasingly difficult to maintain a memorable, consistent experience across touchpoints. Read More