Marketing

This section of our blog is your destination for brand-building best practices and industry insights. You’ll find discussions of the most pressing issues in marketing today and discover new ways of thinking, building your brand, and growing in your career.

5 key takeaways from Content Marketing World 2018

It’s a bird, it’s a plane, no it’s Content Marketing World! We recently attended the four-day conference in sunny Cleveland, gathering with a large community of marketing professionals and thought leaders to discuss ways to transform the industry. Read More

7 Things You Need to Know for the Marketing Renaissance

Today there are more devices than there are humans, dwarfing a marketing team’s ability to produce content from a volume, quality and coordination standpoint. Read More

Trends Transformational CMOs Should Know for 2019

In June, I was honored to take part in The Millennium Alliance’s first ever Transformational CMO Day in the Mecca of marketing, New York City. Read More

4 Highlights from Transition London

Last week, we hosted Transition London, in one of the city’s most beautiful locations – Sea Containers House.   Read More

Welcome to Percolate Next

Today is the day – Percolate Next is here. Since our founding in 2011, our vision has been to build systems that unlock the potential of marketing organizations. Read More

Can Your Retail Marketing Strategy Be Measured?

The retail industry is changing rapidly. And there’s no shortage of retail alarmism across the industry and media – technological innovations are altering the way that consumers shop and experience brands, while brands struggle to pivot the way they plan and execute their interactions with those consumers. Read More

Gartner Digital Marketing Conference: New Perspectives on Content Operations

Marketing is evolving rapidly. From the growing number of channels and customer touchpoints to an ever-expanding martech landscape – the pressure on brands to produce content at scale without sacrificing quality or efficiency is mounting. Read More

What is the Content Bottleneck?

“In 2020, content will become marketing’s biggest bottleneck.” – Gartner, “Content Marketing and Management Primer for 2018” At the end of February I wrote a blog post that started with that statement. Read More

4 Strategies Comms Leaders Shouldn’t Ignore in 2018

For marketing and communications teams, ‘talking at’ consumers is no longer enough. As communications expert Michael Marinello puts it, marketers “need to win the hearts and minds” of their audience. Read More

6 Defining Moments from Transition SF

On April 19, marketers from some of the world’s largest brands gathered at Fort Mason in San Francisco to discuss emerging strategies for excelling in an evolving marketing landscape. Read More

Uncovering the Real Challenge of Content Personalization

“In some ways, advertising isn’t working anymore,” says Randy Wootton, CEO of Percolate in an interview with Jeff Frick from theCUBE. Read More

Bringing the Premier Conference for Innovative Marketers Back to London

It’s official – we have entered a new phase of content marketing, one where the value of content is measured in business impact rather than engagement. Read More