Digital Marketing

Digital Marketing

Before You Buy More Ad Tech, Read This

Over the last two decades, the marketing and advertising technology industries have been promising marketers a whole new world of ROI.

Digital Marketing

Marketers on the Frontlines: How Wharton is Building a Global Education Brand

In this blog series, we profile the recipients of the first-ever Percolate Customer Awards, given at Transition 2016 to individuals who are innovators in their field.

Digital Marketing

Facebook, Snapchat, and the End of the Social Networking Era

For the first time in its history, Facebook Inc. now has more active accounts on messaging app properties than it does on its social network.

Digital Marketing

What We Found When We Analyzed the Top 1,000 Posts On LinkedIn

Distributing compelling long-form content on LinkedIn can be a powerful way to build your company’s brand, showcase products, demonstrate thought leadership, and boost your own career.

Digital Marketing

Four Essential Tactics for Digital Video Advertising

Today, half of people watching TV are also on laptops, tablets, or smartphones at the same time.

Case Studies

Inside a Real-Time Marketing Campaign

Doing real-time marketing well at a live event is hard. Take the Oscars.

Digital Marketing

Real-Time Marketing – Is it Over?

We’re two years removed from Oreo’s “Dunk in the Dark” Super Bowl tweet, a watershed  moment for marketing when the concept real-time marketing (RTM) burst onto the scene as the “in” thing for brands to do.

Digital Marketing

Is Always-On Marketing Already Over?

In the advertising world, many would point to the night of February 3rd, 2013 as the moment real-time marketing crossed over from marketing tactic to marketing buzzword.

Digital Marketing

The Rise and Risk of Person-Level Marketing

When Brian Swichkow, a digital marketer in Burlington, Vermont, was pranked by his roommate, he came up with a creative idea to get even.

Digital Marketing

Before Embarking on a Blog Redesign, Ask These Four Questions

Today, we’re excited to introduce a major refresh to the Percolate blog. If you’re a frequent reader, you may have noticed some changes to the layout and format.