Marketing & Communications

Enterprise Marketing Management

Here’s What Your Digital Transformation Strategy is Missing

If you work at a global organization, you’re probably tired of hearing the phrase “digital transformation.” We all want to go digital – but for many companies, there’s a missing link between choosing the right technology and capturing the long-term benefits of digitization.

Marketing & Communications

6 Marketing Habits to Break in 2017

Your brand’s success is closely linked to the habits of the people behind it — your marketing team.

Content Marketing

7 Podcasts That Will Make You a Better Content Marketer

Successful marketers have a knack for transforming media trends into engaging branded content.

Marketing & Communications

10 Essential Social Media Marketing Statistics for 2017

There’s no doubt that social media has fundamentally changed the way we do marketing.

Marketing & Communications

Hit Headlines: Percolate’s Top 10 Marketing Stories of 2016

In 2016, marketing was the discipline to watch. With the launch of some of the most innovative and entertaining campaigns we’ve seen, marketers continue to be one of the most creative, lively, and intellectually curious groups out there.

Marketing & Communications

How to Create Effective Customer Journey Maps

Today, two-thirds of the touch points a consumer has with a brand during product evaluation are customer-initiated.

Content Marketing

5 Ways Story-Driven Design Can Transform Your Marketing

Many of us know the three-part structure of a basic story: conflict, development, and resolution.

Marketing & Communications

Why Your Marketing Team Should Be Thinking Global in 2017

It’s no secret that marketers grapple with constant change on a day-to-day basis.

Marketing & Communications

How to Manage Change in Your Marketing Department

Over the last few years, we’ve seen many marketing leaders reorganize and retool their teams to better and more efficiently create the engaging, relevant and consistent experiences their audiences expect.

Content Marketing

The 11 Essential Elements of a Content Marketing Strategy

Content is the atomic unit of marketing — the currency of how to get attention (when done well).