Enterprise Marketing Management
Here’s What Your Digital Transformation Strategy is Missing
If you work at a global organization, you’re probably tired of hearing the phrase “digital transformation.” We all want to go digital – but for many companies, there’s a missing link between choosing the right technology and capturing the long-term benefits of digitization.
The Marketer’s Essential Reading List For 2017
In today’s increasingly complex and globalized world, it’s more important than ever for marketers to lead with an eye to the future, inspire intellectual curiosity amongst their team members, and learn from how the world’s best minds are thinking about humanity’s most pressing problems.
7 Questions to Ask Yourself Before Rolling Out Any Organizational Change
Most employees, regardless of industry or company size, will tell you that the pace of change in their organizations is high.
This is Why You’ve Already Hired Your Best Sales Reps
I began my sales career as a Business Development Representative (a BDR, also commonly known as Market Development Representative or Sales Development Representative at other companies).
Martin Weigel on Fighting Short-Termism in Marketing
“The work. The relationship. Your brand. And your business.”
That’s what Martin Weigel, the head of planning at Wieden+Kennedy Amsterdam, believes is at stake when marketers chase short-term metrics rather than strive for meaningful, long-term growth.