Enterprise Marketing Management

Here’s What Your Digital Transformation Strategy is Missing

If you work at a global organization, you’re probably tired of hearing the phrase “digital transformation.” We all want to go digital – but for many companies, there’s a missing link between choosing the right technology and capturing the long-term benefits of digitization.


The Marketer’s Essential Reading List For 2017

In today’s increasingly complex and globalized world, it’s more important than ever for marketers to lead with an eye to the future, inspire intellectual curiosity amongst their team members, and learn from how the world’s best minds are thinking about humanity’s most pressing problems.


Four Things Successful Women in Marketing Do

Success in the marketing industry looks different today from what it did ten, or even five years ago.


7 Questions to Ask Yourself Before Rolling Out Any Organizational Change

Most employees, regardless of industry or company size, will tell you that the pace of change in their organizations is high.


This is Why You’ve Already Hired Your Best Sales Reps

I began my sales career as a Business Development Representative (a BDR, also commonly known as Market Development Representative or Sales Development Representative at other companies).


What’s Your Type?

Relationships drive progress. Relationships also provide us with a meaningful life. Relationships predict our happiness in retirement, have the ability to impact global change, and increase productivity in the workplace.


Success Isn’t an Accident, It’s a Habit

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle
Last night I put toothpaste on my toothbrush before brushing my teeth for two minutes.


Selling with Empathy

At Percolate, we are moving quickly. It’s coded into our values and reflected in the way we operate day-to-day as a company.


What’s the ROI of Mentorship?

History tells us great mentors are crucial to an individual’s success, no matter the profession — Socrates mentored Plato, Gandhi mentored Mandela, Audrey Hepburn mentored Elizabeth Taylor, Robert Friedland mentored Steve Jobs.


Martin Weigel on Fighting Short-Termism in Marketing

“The work. The relationship. Your brand. And your business.”
That’s what Martin Weigel, the head of planning at Wieden+Kennedy Amsterdam, believes is at stake when marketers chase short-term metrics rather than strive for meaningful, long-term growth.