Announcing Transition SF: Planning Makes it Possible
I shall never forget that morning…it made my heart thump, for I was certain it was gold.
Transition Talk: Gawker’s Nick Denton on Power in the Media
Welcome to Transition Talks, a new series of highlights and excerpts from Transition 2016.
6 Things We Want You To Remember from Day One of Transition
Early Tuesday morning, more than a thousand marketers from around the world arrived at Lincoln Center for a day of keynotes and workshops on everything from building brand and creating content to launching satellites, genetic engineering, and the future of the media.
Martin Weigel on Fighting Short-Termism in Marketing
“The work. The relationship. Your brand. And your business.”
That’s what Martin Weigel, the head of planning at Wieden+Kennedy Amsterdam, believes is at stake when marketers chase short-term metrics rather than strive for meaningful, long-term growth.