Creativity & Ideas
Creativity & Ideas
Building Brands: A Conversation with Lauren Demarest at McCann
The following is the first part of a series from our Creative Director, in which she interviews brand and creative strategists, copywriters, and designers about their careers, lives, and perspectives.
How 3 Brands Used Black Friday to Drive Long-Term Growth
Black Friday is undoubtedly a tradition in transition. Technology has altered consumers’ shopping habits and expectations, and fundamentally changed the consumer-brand relationship: with consumers spending more time online, brands know where and when to find them far better than they did ten years ago.
Five Things the Best Marketing Campaigns Have in Common
Timberland knows the typical twenty- or thirtysomething American probably has a pair of its boots.
Six Ways to Transform Your Brand With Storytelling
The act (and art) of storytelling is as old as time. Marketing is, in many ways, the modern discipline of storytelling — where the storyteller of thousands of years ago had just a fire and a captive audience, and word of mouth to depend on for distribution, today’s storyteller has a multitude of resources at their fingertips.
Why Distinctiveness Made an Anti-Black Friday Campaign a Hit
In the aftermath of Black Friday, you’re likely to find articles on the best-performing holiday campaigns.
Three Brand Management Strategies That Should Have Failed
There’s a science to effective brand marketing. Ever since 1931, when Procter & Gamble started the discipline of brand management, the field has tried to pin down fundamentals like what it means to have a brand, and experts have emerged to conduct considerable research on the subject.
How Successful Advertising Focuses on Memorable Experiences (And Not Products)
Analyzing the success of other company’s advertising campaigns can be a strong tactic for informing your marketing strategies moving forward.
Social Good Advertising: Genuine or Just a Gimmick?
We’re seeing it everywhere– just last month, social good advertising was a hot topic at Cannes Lions.