Creativity & Ideas
Building Brands: A Conversation with Lauren Demarest at McCann
The following is the first part of a series from our Creative Director, in which she interviews brand and creative strategists, copywriters, and designers about their careers, lives, and perspectives.
Thoughts on a More Global, Socially Conscious Super Bowl
Like most Americans, I spent Sunday night watching the Super Bowl. And, like many Americans, I found the ads as interesting as the game (in fact, for about three quarters, the ads were far more interesting).
A Four-Part Framework for Campaign Sharing Across Your Organization
If you work in a global digital role, you’re responsible for efficiently and effectively distributing a broad spectrum of communications and assets to other parts of the company.
How 3 Brands Used Black Friday to Drive Long-Term Growth
Black Friday is undoubtedly a tradition in transition. Technology has altered consumers’ shopping habits and expectations, and fundamentally changed the consumer-brand relationship: with consumers spending more time online, brands know where and when to find them far better than they did ten years ago.
Announcing New Features That Give Marketers Greater Visibility and Coordination
Today the Percolate team is proud to announce several new product features that represent incredible progress on our mission to build The System of Record for Marketing®.
From Beans to Brand Management: 4 Lessons from a Coffee Entrepreneur
Don’t be fooled by Jack Mazzola’s suede boots and faded jeans – he could’ve been on a Rolling Stone cover in a past life, but his passions lie elsewhere.