Big Ideas

As marketers, our work is enriched by our knowledge of the world around us. In this section of our blog, we bring you ideas from some of the brightest minds across disciplines that will you change the way you think both in and out of your day job.

The Bottleneck Nobody Talks About

When I wrote my ebook The Content Bottleneck last year, I started with the assertion that there were three kinds of content bottlenecks: quality, quantity, and orchestration (which I called coordination at the time). Read More

Introducing Framework Friday

Frameworks. They help us plan and prioritize.  They give us a visual roadmap for how messages and tactics fit together. Read More

4 Questions with Zach Haehn: Building the Optimal Engineering Team

In order to build a world class platform, you need a team of brilliant developers. Read More

PercUp: How to Build a Marketing Team with Jessica Snyder

Running marketing for a major professional sports team is not for the faint of heart. Read More

Percolate’s 2019 Marketing Cheat Sheet

The end of the year invites reflection on the state of marketing and the state of the world. Read More

PercUp: Looking at the Future with Perry Hewitt

This week we have a special guest for our PercUp Spotlight. Meet Perry Hewitt, a digital marketing guru and all around brilliant lady. Read More

How to Avoid a Bottleneck and the Lack of Content Illusion

“We don’t have enough content.” B2B marketers frequently lament the gap between the content they need and that which they’re able to produce. Read More

PercUp:
How Eaton Approaches the Future of Marketing

Meet Zari Venhaus, Director of Corporate Marketing and Communications at Eaton. Zari is a tech stack guru. Read More

Trends Transformational CMOs Should Know for 2019

In June, I was honored to take part in The Millennium Alliance’s first ever Transformational CMO Day in the Mecca of marketing, New York City. Read More

3 Lessons that Changed How I Think About Design Systems

For the past 18 months, our product team has been working on a major iteration to our platform called ‘Percolate Next’. Read More

What is the Content Bottleneck?

“In 2020, content will become marketing’s biggest bottleneck.” – Gartner, “Content Marketing and Management Primer for 2018” At the end of February I wrote a blog post that started with that statement. Read More

Uncovering the Real Challenge of Content Personalization

“In some ways, advertising isn’t working anymore,” says Randy Wootton, CEO of Percolate in an interview with Jeff Frick from theCUBE. Read More