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All articles by Victor
How to Manage a Product Launch with a Team of 7
New product or service launches are huge milestones for companies no matter how large they are. Read More
Percolate Success is Now Just a Click Away
When Percolate launched in 2011, its main feature was the Brew, a curation engine that provides content recommendations from relevant audiences, influencers, and publications online — all to help social and content marketers decide what to write about. Read More
Presenting: The Brand-New Transition Content Hub
The can’t-miss marketing event of the year is quickly approaching. As marketers, we sense that we’re in a period of pervasive change — we’re caught in the center of intersecting shifts taking place in technology, the economy, media, and marketing itself. Read More
How The Rockettes Run a Yearlong Content Machine
The need for content never stops. That can be an especially big challenge when your business is more high-profile during certain times of year. Read More
Helping Marketers Get More Done Faster
We, as marketers, are hard-pressed to get their work done as efficiently as possible. Read More
The Neuroscience Behind Memorable Content
Content marketing is always focused on leaving an impression, no matter the audience — prospective customers, industry analysts, the press. Read More
Virtual Reality: What Does Success Look Like?
Tech and media trend followers have been anticipating virtual reality consumer products for some time now. Read More
Modern Marketing Readiness and the Need for Transparency
Global businesses have been feeling the crunch of a world economy that simply isn’t growing as fast as it used to. Read More
Three Ways Human Attention is Transforming
Grabbing attention is one of, if not the foundational challenge marketers are tasked with solving. Read More
The Brand Management MegaPost
A brand is a complex concept. “Brand” doesn’t refer to just a logo, product line, or a series of advertisements. Read More
Four Steps to a 360-Degree Content Marketing Strategy
The true challenge of modern marketing, as we’ve stated before: there’s more and more marketing content to produce, but little in the way of budget growth. Read More
The True Challenge of Modern Marketing in One Chart
No matter what marketing function you perform — content marketing, social media marketing, digital marketing more broadly, traditional advertising — and no matter how large your organization, the chart below sums up a core truth of modern marketing. Read More