Sofia Hoflin

Sofia is Director of Communications Design at Percolate. You can find her on Cargo Collective, Twitter, LinkedIn , and Google+.

All articles by Sofia

Building Brands: A Conversation with Molly Young at Warby Parker

Molly Young is one of those people that you google and instantly feel bad about yourself. Read More

Building Brands: A Conversation with Lauren Demarest at McCann

The following is the first part of a series from our Creative Director, in which she interviews brand and creative strategists, copywriters, and designers about their careers, lives, and perspectives. Read More

How We Make Product Films In-House

Films are a great way to communicate. They have more personality than static images, high energy if you do them right, and the ability to make your audience feel something. Read More

5 Things I Learned from Branding the Transition Conference

In early May, James and Noah told me we were going to hold a conference in July about how technology is changing marketing, the enterprise, and the world. Read More

Tell Better Stories by Keeping a Diary

We all know that storytelling is a powerful tool to connect with an audience – but how are great stories created? Read More

How We Designed Percolate’s Quarterly Report

Last week we released the first Percolate Quarterly Report. With this post I‘m going to share the thinking and design process behind our new report format. Read More