Ritika Puri

Ritika is a contributing author to the Percolate Blog. She is the co-founder of StoryHackers, where she has led and supported thousands of content marketing campaigns. Follow her on Twitter.

All articles by Ritika

What It Takes for Your Brand to Go Global

There were just a handful of global brands 40 years ago, writer and editor Elizabeth Wasserman pointed out in a recent article for Inc. Read More

What’s Your Multi-cultural Brand Strategy as U.S. Demographics Shift?

According to the Census Bureau, the United States is fast approaching a demographic tipping point in which today’s cultural majority will soon become the minority. Read More

Rules for Unleashing Creativity within Your Organization

Marketing is a creativity-meets-systems discipline with many moving parts. Unlike journalism, every blog post, infographic, guide, and social media strategy has an underlying sales and revenue objective. Read More

How 5 Marketing Strategists Stay Focused as Their Jobs Transform

The marketing community is experiencing a big shift. Now more than ever before, we rely on data to guide our spend allocation, messaging, and creative strategies. Read More

The Power of the Ordinary in Brand-Building

There’s a reason why some brands seem so lovable, inspiring, and timeless. It has nothing to do with these companies’ logos, color schemes, or marketing budgets and everything to do with a brand’s appreciation of the ordinary. Read More

Three Ways Brands Can “Think Different”

“It’s a very noisy world and we’re not going to get a chance to get people to remember about us much–no company is. Read More

Another Lesson in Marketing Economics: Unlocking Customer Value

Customer lifetime value (LTV) is one of the most important concepts in marketing today—it’s also the single-most pressing challenge. Read More