Randy Wootton

Chief Executive Officer

All articles by Randy

Better Together: Percolate Joins Seismic to Improve the Customer Journey

We’ve got some big news today: Percolate is becoming a division of Seismic. Read More

Marketing In The Age Of Amazon

This article originally appeared in Randy Wootton’s Forbes Tech Council column. Five years ago, when I was working in adtech, Amazon was not even on my company’s radar. Read More

Effective Marketing for Millennials

Millennials! A whopping 84 percent of Americans born between 1980 and 2000 distrust traditional advertising, according to a study by the McCarthy Group. Read More

Unlock Martech’s Potential By Building A Systems Approach

This article originally appeared in Randy Wootton’s Forbes Tech Council column.  When I talk to marketers about their work, I can sense their optimism about bringing creativity to life and developing experiences that engage their customers. Read More

Beyond Ad Tech: How Changes In The Advertising Landscape Have Made Content King

This article originally appeared in Randy Wootton’s Forbes Tech Council column. Many consumers today have rocky relationships with advertisers. Read More

With Automation, Don’t Forget Human Connection

This article originally appeared in Randy Wootton’s Forbes Tech Council column. Ten years ago, someone told me that automation would impact our lives more than the internet had. Read More

Trends Transformational CMOs Should Know for 2019

In June, I was honored to take part in The Millennium Alliance’s first ever Transformational CMO Day in the Mecca of marketing, New York City. Read More